Question: I need someone to look over this assignment. It goes with StratSim if that is something you are familiar with. I have done the assignment
I need someone to look over this assignment. It goes with StratSim if that is something you are familiar with. I have done the assignment but I don't know if it is correct. I have the email with how it is supposed to be done because the information found in Chegg doe not seem to be what is right according to the teacher. Thank you in advance!
- Identify up to six criteria for evaluating the attractiveness of markets in StratSim, and weight their importance (weights should add to 100). Criteria Weights
| MARKET SIZE 30% MARKET GROWTH RATE 25% |
| # OF COMPETITORS 20% |
| DIFFERENTIATION OF PRODUCTS 12% |
| EARLY ENTRY ADVANTAGE 8% |
| FIT WITH STRATEGIC PLAN & MISSION 5% |
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| TOTAL 100% |
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| Question 2: Enter up to five market opportunities in the table below (these may be prescribed by your instructor or of your own choosing), and rate them on a scale from 1-10 (low to high) for each of the criteria. Enter the weighted ratings in the table and calculate the total rating for each opportunity. *this is the teacher's instructions - Select 5 market opportunities. These could be upgrading the family car, upgrading the truck, bringing out a new minivan, bringing out an AEV (or any other type of vehicle), adding dealerships to the South region. Just adding marketing is not a market opportunity. Be specific because it makes your rating clearer. Example criteria Market Opport - AEV # of competitors Wt 15% Rating 8 Wt score: 8 x 15 = 120 Size of market Wt 20% Rating 2 Wt score: 2 x 20 = 40 So you first give weights to the criteria. Then you rate the market opport on each criteria. (1 to 10). Then you multiple the Wt against the rating. Do not just use the weight of the criteria for all five market opportunities because they will all come out the same! You rating for the market opportunity for each criteria depends on how important the criteria is to that specific market opportunity. So in the above example # of competitors will be low which will make this market opport more attractive so a higher rating. Size of market carries more weight but the market is small for the AEV so it is a low rating. |
| criteria | Upgrading Truck | Upgrading Family Car | Developing Luxury Vehicle | Adding Truck Dealership to North & West | Marketing a Theme for a Strong Horse Power Truck |
| Market Size | 10 * 30 = 300 | 9 * 30 = 270 | 8 * 30 = 240 | 7*30= 210 | 10 * 30= 300 |
| Market Growth Rate | 7*25= 175 | 10*25= 250 | 8*25= 200 | 6*25 = 150 | 8* 25 =200 |
| # of Competitors | 7*20= 140 | 7*20= 140 | 10*20 = 200 | 9* 20= 180 | 7*20= 140 |
| Differentiation of Products
| 6* 12= 72 | 5*12 = 60 | 7*12= 84 | 6*12=72 | 6* 12= 72 |
| Early Entry Advantage | 5.5*8= 44 | 6*8= 48 | 10* 12= 120 | 8.5 * 12=102 | 7*12= 84 |
| Fit with Strategic Plan & Mission | 6.5 * 5= 32.5 | 4*5= 20 | 7*5= 35 | 8*5=40 | 6*5= 30 |
Totals 763.5 788 879 754 826
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