Question: i need the answer to letter B please! 2. Gecko Insurance is planning to offer a new type of combined auto and renter's insurance product.

i need the answer to letter B please!

2. Gecko Insurance is planning to offer a new type of combined auto and renter's insurance product. Their chief statistician, Albert Gorithm, estimated the parameters of Bass's diffusion model for two potential markets. The results follow: Market 1: St=2650+.057Yt1.00022Yt12 Market 2: St=14380.036Yt1.00065Yt12 Remember that the general equation for sales in any time period t is: St=p0m+(qp0)Yt1(mq)Yt12 Where S(t)= sales (00s) in period t;p= coefficient of innovation; q= coefficient of imitation; m= sales potential or saturation level; Yk1= total people who have ever bought (cumulative sales) by end of period t1 b. Draw the shape of the predicted sales curve for each market and explain your answer in each case. Show the starting sales level (period 1) and draw the shape carefully. a

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