((I need to define it for the problem in Palestine -> you can choose any marketing problem in Palestine and prepare the Research Proposal on it))

Research Proposal

Title of your Research Here

Introduction

Brief two to three paragraphs about the research topic in very general terms, the parties that will be involved in this topic, and why the topic merits further research and interest.

This is the last part you write

Research objective

What are you trying to accomplish through as a result of this research effort? Who is involved and affected as a result?

To study customer loyalty in the Palestinian commercial vehicle and truck sector

Definition of terms

What scientific terminology will be used in this research effort?

Customer Loyalty

CRM

Customer Satisfaction

Brand Loyalty

Specific Research Questions

What are the questions that must be answered to achieve your stated research objective? How many aspects of the research will be studied?

How can customer loyalty be measured in the Palestinian commercial vehicle and truck sector?

Is customer loyalty the main factor in the purchase decision process?

Need for the Study

Why is this research effort important? Who will be affected by its results? What is the size of the problem the research aims to address?

Over 25,000 registered vehicles (commercial and truck)

Over 1,600 new registrations

# of enterprises that offer commercial and truck services

No previous studies in Palestine on topic

Limitation of the Study

Where will the research effort be focused? What area(s) cant be addressed through this research effort?

The study will not address profitability or marketing methods but rather the measurement of customer loyalty, how it is measured, in the governorate of Ramallah, Palestine

Proposed Methodology

What type of research will be used? Why will this type of research be most effective?

Exploratory, why or why not?

Descriptive, why or why not?

Casual, why or why not?

Sample

What is the sample size? How is this determined?

What is the population to be studied or participate?

95% Confidence Level with +/- 5 = 384 participants

Instruments

How will data be gathered? Where will the data be gathered?

Online Surveys (Google Forms)

Interviews and Focus Groups (Zoom, Skype, Google Meet, Microsoft Teams, WhatsApp, etc)

Statistical Analysis will be performed using Microsoft Excel