Question: TASK-2 (30 Marks) You are required to write a marketing RESEARCH PROPOSAL for marketing problem identification or market problem solution. Following main points are required

TASK-2 (30 Marks) You are required to write a

TASK-2 (30 Marks) You are required to write a marketing RESEARCH PROPOSAL for marketing problem identification or market problem solution. Following main points are required to cover in your proposal Introduction of proposal (3 Marks) Once Task-2 is finished, student can start Task-3 that is the continuity of previous work in Task-2 (following questions will be in Task-3 for reference purpose) TASK-3 (30 Marks) 1. Make a questionnaire OR interview form for the collection of data for your proposed project in TASK-2. The questionnaire or type of survey form depend upon your type of research that you already explain in TASK-2 (10 Marks) 2. Create a Form in Google-Forms for the collection of data for above proposal and distribute online at least 10-15 respondent. (evidence required) (10 Marks) 3. Once you collect online data through Google Forms and now just to explain how would you analyze this data? Would you use any statistical software for analyses purpose? Write analyses technique that would fit for your collected data with brief detail that why you are using this technique? (data analyses is not required but to explain technique). (5 Marks) 4. Conclusion (5 Marks) of you research proposal that is combination of TASK-2 and TASK-3 together. Research Problem define (5 Marks) Clearly write problem statement with the explanation that why you are proposing such research proposal? Research Design (5 Marks) Define and demonstrate clearly what type of research design you will use during marketing research? (it exclusive depends upon your type of research problem and problem statement -END OF TASK-3 Measurement and Scaling (10 Marks) Different types of measurement and scaling used in marketing research process, you are required to write clearly what measurement to be used during marketing research? And what scaling will be used (Nominal Scale, Ordinal Scale, Internal Scale or Ratio Scale)? Data Collection just to mention with brief explanation that what type of data required for this proposal, Primary data or Secondary Data?) Sampling Design and procedure (7 Marks) What sampling technique you proposed to this proposal (Probability based or non-probability base)? Mention sampling technique with explanation why you use the technique and how it is fit in this type of research proposal? TASK-2 (30 Marks) You are required to write a marketing RESEARCH PROPOSAL for marketing problem identification or market problem solution. Following main points are required to cover in your proposal Introduction of proposal (3 Marks) Once Task-2 is finished, student can start Task-3 that is the continuity of previous work in Task-2 (following questions will be in Task-3 for reference purpose) TASK-3 (30 Marks) 1. Make a questionnaire OR interview form for the collection of data for your proposed project in TASK-2. The questionnaire or type of survey form depend upon your type of research that you already explain in TASK-2 (10 Marks) 2. Create a Form in Google-Forms for the collection of data for above proposal and distribute online at least 10-15 respondent. (evidence required) (10 Marks) 3. Once you collect online data through Google Forms and now just to explain how would you analyze this data? Would you use any statistical software for analyses purpose? Write analyses technique that would fit for your collected data with brief detail that why you are using this technique? (data analyses is not required but to explain technique). (5 Marks) 4. Conclusion (5 Marks) of you research proposal that is combination of TASK-2 and TASK-3 together. Research Problem define (5 Marks) Clearly write problem statement with the explanation that why you are proposing such research proposal? Research Design (5 Marks) Define and demonstrate clearly what type of research design you will use during marketing research? (it exclusive depends upon your type of research problem and problem statement -END OF TASK-3 Measurement and Scaling (10 Marks) Different types of measurement and scaling used in marketing research process, you are required to write clearly what measurement to be used during marketing research? And what scaling will be used (Nominal Scale, Ordinal Scale, Internal Scale or Ratio Scale)? Data Collection just to mention with brief explanation that what type of data required for this proposal, Primary data or Secondary Data?) Sampling Design and procedure (7 Marks) What sampling technique you proposed to this proposal (Probability based or non-probability base)? Mention sampling technique with explanation why you use the technique and how it is fit in this type of research proposal

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