I need you help with this assignment.

MRK 233 Services Marketing Fall 2021 - Week 9 Advertising/Communication Assignment 18 Marks - 10% Assessment Due Nov 14th 11:59 PM On Blackboard In class we talked about the differences in services and products, specifically that the intangibility of service products results in a different evaluation of services before they are purchased than physical products. Generally, products are much easier for consumers to evaluate before purchase than services are. But the differences go further-it extends to communication and advertising. Sometimes companies struggle to communicate and overcome the difficulties posed by intangibility For many services it is difficult for the service companies to communicate/advertise the real benefits, and with some services the difficulties are more dramatic than others e.g. - insurance, management consulting, legal services, investment services, advertising services, public relations, fitness - personal trainers. As the service sector grows and competition increases many service firms are starting to advertise and promote their services more. It is not enough to simply create awareness. Many law firms, especially personal injury law firms are advertising their services much more aggressively than ever before using television, radio, Out of Home media, Transit adverting, and social media. And the same is seen in education with schools like Seneca, Humber College and Centennial College advertising more than they ever have. Assignment: Part A 1. a) Select two law firms or two academic institutions (colleges or universities see suggested list of law firms and colleges below) and search for samples of recent advertising - it could be traditional media like tv, magazines, out of home billboards, transit, digital media, social media. You need a minimum of 3 examples for each company or school and include the images of the ads found in your search as an appendix in the report. (5 Marks) b) Which school or law firm in your view does a better job of overcoming the intangibility of its services and explain why? (4 Marks) Suggested Law Firms: Diamond and Diamond - https://diamondlaw.ca/?gclid=EAlaloobchMitMLHqfLO80]VUWLUBBOY0g65EAAYASAAEJSTVO Bwe Sokoloff Lawyers - https://www.sokoloff.ca/ Neinstein Personal Injury Lawyers - https:/einstein.com/ Prezzler - https://www.preszlerlaw.com/toronto-personal-injury- Lawyer/?utm source=google&utm medium=organic&utm campaign=gmb-listing Suggested Academic Institutions: Seneca College Humber College George Brown College Sheridan College 2. Part B a) Look at the website for each of the schools or law firms (whichever type of organization that you chose) and identify any cues, metaphors or tactics for each school or law firm that supports its communication strategy and tries to overcome any possible concerns, risks, or uncertainty in the mind of the prospective student or client. These could be visual, copy, promotion, imagery, virtual tours, free consultations, interactive Q&A-anything different to help a prospective client or student to overcome any doubts or concerns about the service help them decide. (5 Marks) b) Briefly provide your opinion about what you noticed above for each school or law firm (does it work in your opinion & why? (4 Marks) REPORT FORMAT Required Cover page Indudes-course code, the organization, group members or student name, date submitted Report Advertising samples MRK 233 Services Marketing Fall 2021 - Week 9 Advertising/Communication Assignment 18 Marks - 10% Assessment Due Nov 14th 11:59 PM On Blackboard In class we talked about the differences in services and products, specifically that the intangibility of service products results in a different evaluation of services before they are purchased than physical products. Generally, products are much easier for consumers to evaluate before purchase than services are. But the differences go further-it extends to communication and advertising. Sometimes companies struggle to communicate and overcome the difficulties posed by intangibility For many services it is difficult for the service companies to communicate/advertise the real benefits, and with some services the difficulties are more dramatic than others e.g. - insurance, management consulting, legal services, investment services, advertising services, public relations, fitness - personal trainers. As the service sector grows and competition increases many service firms are starting to advertise and promote their services more. It is not enough to simply create awareness. Many law firms, especially personal injury law firms are advertising their services much more aggressively than ever before using television, radio, Out of Home media, Transit adverting, and social media. And the same is seen in education with schools like Seneca, Humber College and Centennial College advertising more than they ever have. Assignment: Part A 1. a) Select two law firms or two academic institutions (colleges or universities see suggested list of law firms and colleges below) and search for samples of recent advertising - it could be traditional media like tv, magazines, out of home billboards, transit, digital media, social media. You need a minimum of 3 examples for each company or school and include the images of the ads found in your search as an appendix in the report. (5 Marks) b) Which school or law firm in your view does a better job of overcoming the intangibility of its services and explain why? (4 Marks) Suggested Law Firms: Diamond and Diamond - https://diamondlaw.ca/?gclid=EAlaloobchMitMLHqfLO80]VUWLUBBOY0g65EAAYASAAEJSTVO Bwe Sokoloff Lawyers - https://www.sokoloff.ca/ Neinstein Personal Injury Lawyers - https:/einstein.com/ Prezzler - https://www.preszlerlaw.com/toronto-personal-injury- Lawyer/?utm source=google&utm medium=organic&utm campaign=gmb-listing Suggested Academic Institutions: Seneca College Humber College George Brown College Sheridan College 2. Part B a) Look at the website for each of the schools or law firms (whichever type of organization that you chose) and identify any cues, metaphors or tactics for each school or law firm that supports its communication strategy and tries to overcome any possible concerns, risks, or uncertainty in the mind of the prospective student or client. These could be visual, copy, promotion, imagery, virtual tours, free consultations, interactive Q&A-anything different to help a prospective client or student to overcome any doubts or concerns about the service help them decide. (5 Marks) b) Briefly provide your opinion about what you noticed above for each school or law firm (does it work in your opinion & why? (4 Marks) REPORT FORMAT Required Cover page Indudes-course code, the organization, group members or student name, date submitted Report Advertising samples