I postef this earlier and got the same answer as other students, if youre willing to answer it i want a fresh answer not an old one thats already been posted

Your organization has been assigned the task of developing a "new product." As the organization's Chief Marketing Officer, which method would you use to develop the new product: Top-Down Approach or Bottom- Up Approach? Please Fully Define the approach you recommend and support your argument with samples from existing organizations (i.e., Pfizer uses top-down successfully....). Please use at least one reference article to support your argument. References must be credible (No Blogs References). You must also respond to (2) posts of your classmates. 150-word minimum for your discussion post 75-word minimum for responses Please review your grammar. ALL students will be able to view your post You MUST have references at the end of your post DO NOT CUT AND PASTE FROM ARTICLES. USE YOUR OWN WORDS. ALL INITIAL POST AND RESPONSES MUST BE IN BY THURSDAY MARCH 4TH