Question: ? _ _ _ _ _ _ _ i s d i v i d i n g a m a r k e t

?_______isdividingamarketintodistinctgroupsthat(1)havecommonneeds,and(2)willrespondsimilarlytoamarketingaction.
Question1options:
Competitorindexing
Masscustomization
Cross-branding
Crossmerchandising
Marketsegmentation

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