${?}_{{?}_{{?}_{?}}{?}_{i}s\text{a}\text{k}\text{e}\text{y}\text{p}\text{e}\text{r}\text{f}\text{o}\text{r}\text{m}\text{a}\text{n}\text{c}\text{e}\text{i}\text{n}\text{d}\text{i}\text{c}\text{a}\text{t}\text{o}\text{r}\text{a}business\text{m}\text{a}\text{y}\text{u}\text{s}\text{e}to\text{d}\text{e}\text{t}\text{e}\text{r}\text{m}\text{i}\text{n}\text{e}\text{t}\text{h}\text{e}\text{s}\text{u}\text{c}\text{c}\text{e}\text{s}\text{s}of\text{i}\text{t}\text{s}\text{s}\text{o}\text{c}\text{i}\text{a}\text{l}\text{m}\text{e}\text{d}\text{i}\text{a}\text{p}\text{l}\text{a}\text{n}\text{.}}$

Question $8$ options:

$a$

The number $of$ followers, likes, $or$ visitors $on$ a company$s$ website

$b$