I want know how to use Top-down Approach, Down-up Approach and Market Penetration Rate approach for Estimation of Market Size of the Home Espresso Machines Market in Australia. And use Demographic Segmentation, Geographic Segmentation and Psychographic Analysis to analysis of the various market segments. Please give some example to help me to understand that. What data I need and how to use these data analysis them.

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Estimating Market Size using Different Approaches 1 Topdown Approach This approach involves starting with a largescale view of the market and then narrowing it down to the target segment For estimatin... View the full answer