Question: Ian Shields Communications, Inc., a cellular communications provider based in Michigan, has determined that its average CLV per customer is $ 1 , 3 3

Ian Shields Communications, Inc., a cellular communications provider based in Michigan, has determined that its average CLV per customer is $1,330. Last year, the company obtained 61,600 new customers while spending $3.26 million on advertising and promotion. In terms of personnel and operational costs, they spent $5.08 million on their sales force and the total cost of their retail stores was $16.10 million, of which approximately 71% supported service and operations and the remainder was deemed for marketing anid sales. Finally, corporate overhead was $3.85 million.
What was the CLV to CAC ratio for lan Shields last year?
 Ian Shields Communications, Inc., a cellular communications provider based in Michigan,

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