Question: Ian Shields Communications, Inc., a cellular communications provider based in Michigan, has determined that its average CLV per customer is $ 1 , 2 2

Ian Shields Communications, Inc., a cellular communications provider based in Michigan, has determined that its average CLV per customer is $1,220. Last year, the company obtained 55,900 new customers while spending $3.14 million on advertising and promotion. In terms of personnel and operational costs, they spent $4.93 million on their sales force and the total cost of their retail stores was $17.30 million, of which approximately 77% supported service and operations and the remainder was deemed for marketing and sales. Finally, corporate overhead was $3.87 million.
What would be the new CLV to CAC ratio using this new consideration?
 Ian Shields Communications, Inc., a cellular communications provider based in Michigan,

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