Question: Ian Shields Communications, Inc., a cellular communications provider based in Michigan, has determined that its average CLV per customer is $ 1 , 2 2

Ian Shields Communications, Inc., a cellular communications provider based in Michigan, has determined that its average CLV per customer is $1,220. Last year, the company obtained 58,900 new customers while spending $3.19 million on advertising and promotion. In terms of personnel and operational costs, they spent $5.30 million on their sales force and the total cost of their retail stores was $16.60 million, of which approximately 72% supported service and operations and the remainder was deemed for, marketing and sales. Finally, corporate overhead was $3.97 million.
What was the CLV to CAC ratio for lan Shields last year?
 Ian Shields Communications, Inc., a cellular communications provider based in Michigan,

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