Identifies the qualifications and they task and job analysis anywhe down, which is used when opening new erant CASE STUDY: Short Street Cakes Background Short Street Cakes is an all natural sobre los inte cupcake production Short Street Cakes was opened in their Care Jodi Rhoden, mall business entrepreneur and welfare on wedding cakes from home for her friends around the student schema were heavily in demand throughout the Asheville community Wordpred of the decadence of her cakes Next, Jodi got her home kitchen certified, created menu of her career, tok class, and then started a booming home based cake business. This leted for the end provided a great foundation to eventually expand the business outside of her home. Jodi then found in tor to partner in opening a full-fledged bakery, which the called Short Street Repertoire Jodi has maintained a singular and idealistic approach to her business. "Do one thing and do it will While Short Street Cakes specializes in creating cakes for weddings and other evenves, it is not a cold Short Street Cakes has made wedding cakes the backbone of its business, which gives the capacity to produce a much larger quantity of cakes and styles. Its cake products are fashioned by Southem style" recipes as opposed to "European-style," which gives it an advantage over other cake makers in the area who do not use this technique. This is where Short Street Cakes has carved out a niche within its realm of business Short Street Cakes produces a repertoire of over 30 different cake styles. Some of its biggest sellers year round include the Strawberry Short Street, which is a pound cake with fresh wrowberries in the batter and a vanilla cream cheese icing, along with even more strawberries to decorate the top, Another favorite is the Triple Chocolate Ganache. This is a deep dark chocolate cake, which wao hap pens to be a vegan-friendly recipe. The cake is complimented by a super chocolat" (nonvegani buttercream ganache, which drizzles down the side and provides the perfect presentation to ensure that first bite "wow" moment. Success and Challenges Short Street Cakes' overall success has been the result of proactively seeking out new customers, while keeping a small and simple operation that maintains focus at all times. Jodi recently purchased advertising for in-room guest compendiums in various hotels throughout Asheville. Because destina- tion weddings represent such a large part of the bakery's business, the advertising gets the name out first to people who visit Asheville to make wedding plans. Above all else, Jodi strongly emphasizes creating a high-quality product using as many local ingredients as possible, all of which are always adresh same day. The bakery also offers vegan and gluten-free options, which cater to a cer Acheville area. Chapter 13 Organization, Recruiting, and Staffing There are continuous challenges that arise in the bakery business, and one stantly getting quality ingredients. The current state of the economy has de products to decline in the market, resulting in a higher price paid for the at a lower price. This can present a big problem because Jodi's livelihood is Another challenge is showing up for the business 100 percent of the time and pes and ingredients. The smallest difference in an ingredient can significantly sary passion and energy to run it successfully. It is difficult to balance the demands business with a healthy family life. However, Jodi continues to strive to create that is sustainable in the long term for her as an individual, for her stat, and for the Recently, a retail space became available in the building next door to Short Street Cakes. The Opportunity Ahead is conveniently owned by the same landlord, who offered Jodi a very reasonable de los hombres space if she would like. Owning and operating a cafe has never been an interest of Jedi in the pas and there are both positive and negative aspects of significantly expanding the metal building In addition, there are opportunities to rent store space in downtown Asheville, which is much more heavily trafficked than the bakery's current location; however, the rent is also twice as much would require selling twice as many cupcakes daily in order to break even. Ultimately, Jodi wodia to expand her wedding repertoire and increase what she is able to do in terms of design and distance Questions 1. What are some benefits to the ways Jodi's business is structured? 2. What are some of the advantages and disadvantages to expanding the retail business Volt Jodi need to staff differently? 3. If Jodi does expand the retail business, would the building next door be the right ca tion, or would a location in the downtown area be more ideal to creating a successful meal expansion