Question: Identifies the top 3 key performance indicators (KPIs) for each of the following areas: Customer experience and brand loyalty Revenue and profit Online community building

Identifies the top 3 key performance indicators (KPIs) for each of the following areas:

  • Customer experience and brand loyalty
  • Revenue and profit
  • Online community building
  • Integrated Marketing Communications
  • Global

For each area, include an analysis that demonstrates why you believe your KPIs are the top 3 KPIs for these marketing areas. Use your sources and facts to justify your choices.

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