Identify a college or professional sports team and explain the role that licensed products play in the
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Question:
Identify a college or professional sports team and explain the role that licensed products play in the business of the team. Then, explain why a supporter of a given team might prefer to buy a licensed product over an unlicensed product which, at first glance, appears to be exactly the same. Provide your insight on the potential impact of unlicensed products on licensed products.
In formulating your Discussion post, consider the following questions:
What types of licensed products does the team offer?
Will we continue to see growth of sales of sports licensed products? Why or why not?
What is the potential impact of unlicensed products on sales of licensed products?
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