Question: Identify a firm that you know something about, for example, a media company, a retailer, or a manufacturing firm, with some involvement in the online

Identify a firm that you know something about, for example, a media company, a retailer, or a manufacturing firm, with some involvement in the online economy. How many, if any, of the big four firms does it currently rely on

?

Might that reliance change? How might that firm hedge the risks it will face if there is a transition to one of the others or to a new player?

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