Identify a small- to medium-sized organisation with which you are familiar. Draft a plausible innovation strategy for the hair and beauty salon organisation. The draft strategy must first be presented to a panel of experts, and then compiled as a business report.

The purpose of the presentation is to highlight the key elements of the innovation strategy to a panel of experts (representing the management committee of the client organisation), who will assess its soundness from a conceptual, theoretical and practical perspective.

The presentation must, at a minimum, provide the following:
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Purpose, background, strategic objectives and context of the selected organisation
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Motivation/rationale for the need for an innovation strategy for the chosen organisation
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Motivation for the choice of the specific innovation strategy, detailing:
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the route to innovation
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value capture
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appropriability regime

A discussion on the operational and financial implications of the proposed strategy from a managerial context
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Audio-visual quality, which must be of a professional standard.