Identify an example of a recent ad using distraction that you found \& answer the questions. What was the product/service being advertised? What was the premise of the ad? What about it did you see as a distraction from a weakness of the product? Which of the examples in the Rath article were you surprised or not surprised about? Given that the FTC policies claims in advertising, and that getting caught lying can cost money, why do companies use false or misleading information in advertising? Why do companies use distractions to conceal weaknesses in advertising? Is there a situation, company, or product you can think of that is justified using Sophistry in ads