Identify and analyze 2 major changes within a Johnson & Johnson

• What type of change was it? Business model change? (how the firm conducts business/makes money) Or organisational system change? (how the people in the firm are configured to support the business model) see fig. 8.2
• Scope what was included in the change? Broad or narrow?
• Pace speed of steps taken. Did managers move quickly in a short period of time? Or more gradually over a longer time span?
• Timing Was change constant? Or intermittent? i.e. was there a wait for the right time/a time determined to launch a new initiative
• Magnitude size of the change. Did managers move in bold dramatic strides or in moderate undramatic ones?
• Effect/impact effect on company performance, share price, organisational structure etc
• Amplitude High or low? The amplitude of change is high when the new business model, organizational culture, structure, processes or people are a radical departure from the previous situation. The amplitude of change is low when the step proposed is a moderate adjustment to the previous circumstances.