Question: Identify and classify the macroenvironment forces and microenvironment players that have influenced Starbucks in Australia, South Africa, Vietnam, India, Italy and Israel. Explain the roles
Identify and classify the macroenvironment forces and microenvironment players that have influenced Starbucks in Australia, South Africa, Vietnam, India, Italy and Israel.
Explain the roles of macroenvironment and microenvironment in marketing activities (target market, product, price, place, and promotion) of Starbucks cafes and why they failed in the 6 countries.
Australia - https://www.youtube.com/watch?v=_FGUkxn5kZQ
Italy - https://www.youtube.com/watch?v=KugxgzJPpMQ
Israel - https://www.youtube.com/watch?v=TLPaizUctoM
India - https://www.youtube.com/watch?v=7_B0gfAtVTY&t=329s
Vietnam - https://www.youtube.com/watch?v=llwyY4BDbfc
South Africa - https://www.youtube.com/watch?v=sdHKw0Ve--8
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