Question: Identify and classify the macroenvironment forces and microenvironment players that have influenced Starbucks around the globe. Explain the roles of macroenvironment and microenvironment in marketing

Identify and classify the macroenvironment forces and microenvironment players that have influenced Starbucks around the globe. Explain the roles of macroenvironment and microenvironment in marketing activities (target market, product, price, place, and promotion) of Starbucks cafes

1. The macroenvironment forces and its importance in Starbucks marketing activities internationally are:

2. The microenvironment players and its importance in Starbucks marketing activities globally are:

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