Question: Identify and describe five examples (other than those in the text) of cases where responding to customer needs and wants uncovered by means of marketing

Identify and describe five examples (other than those in the text) of cases where responding to customer needs and wants uncovered by means of marketing research have led to product failure. Then identify and describe five examples (other than those in the text) of cases where creating new products without understanding customer needs and wants have led to failure.

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