Question: What are the four basic components of retail promotion? How are they related to the other elements of the retail mix? Explain the differences between

  1. What are the four basic components of retail promotion? How are they related to the other elements of the retail mix?
  2. Explain the differences between a retailers long-term and short-term promotional objects.
  3. Your boss, the owner of a local apparel retailer, has asked you to select an appropriate media to use for her advertising campaign. Explain the media alternatives available for her retail store, including the advantages and disadvantages of each. What three goals should your creative retail ad campaign accomplish?
  4. Discuss how retailers manage their sales promotion and publicity.

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