Identify and present IHG s digital channels and platforms with their current followers / subscriptions followed

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Identify and present IHG

’

s digital channels and platforms with their current followers

/

subscriptions followed by Paid, Earned, and Owned Media in relevant digital channels and platforms. Discuss the goals that they want to achieve by being present on each of them and The

“

why

”

behind each.

Related Book For answer-question

Business Ethics A Stakeholder And Issues Management Approach

ISBN: 9781523091546

7th Edition

Authors: Joseph W. Weiss

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Posted Date: Jan 20, 2024 12:07 AM

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Identify and present IHG s digital channels and platforms with their current followers / subscriptions followed

Question:

Expert Answer:

1 Website Owned Media IHGs official website is a key owned media platform Goal Provide detailed info... View the full answer

Business Ethics A Stakeholder And Issues Management Approach

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