Question: Why does the Intercontinental Hotels Group ( IHG ) use digital channels and platforms such as websites, mobile apps, social media, email marketing, chatbots, and

Why does the Intercontinental Hotels Group

(

IHG

)

use digital channels and platforms such as websites, mobile apps, social media, email marketing, chatbots, and partnerships, and provide goals and strategies by using those digital channels? Which digital channels and platforms are related to paid, earned, and owned media, and Why

?

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