Question: Identify if this is an example of basic research or applied research: ESPN conducts research to learn more about the sports fans who use their

Identify if this is an example of basic research or applied research: ESPN conducts research to learn more about the sports fans who use their content in order to provide individualized advertising content.
Select one:
a. Basic research
b. Applied research
 Identify if this is an example of basic research or applied

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