Question: Identify one consumer trend and discuss how this trend can pose both an opportunity and threat for marketers. Use the trend selected above to determine

  • Identify one consumer trend and discuss how this trend can pose both an opportunity and threat for marketers.
  • Use the trend selected above to determine the response marketers should take to mitigate against this trend being a threat.
  • How similar is this trend to observed behaviour in the Caribbean?
  • What would be the implication for marketers in the Caribbean to respond to this trend?
  • What methods did you use to analyse and evaluate the observed behaviour in the Caribbean?

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