Question: Question a)Based on multifunctional consumer trend explain how it can be both an opportunity and threat for marketers. b) Use this trend to determine

Question

a)Based on "multifunctional " consumer trend explain how it can be both an opportunity and threat for marketers.

b) Use this trend to determine the response marketers should take to mitigate against it being a threat.

c) How similar is this trend to observed behaviour in the Caribbean?

d)What would be the implication for marketers in the Caribbean to respond to this trend?

e) What methods did you use to analyse and evaluate the observed behaviour in the Caribbean?

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