Identify target customers and how to keep them, based on psychographic, behavioristic, geographic, and demographic characteristics Demonstrate the importance of understanding and using customer behavior as a component in a competitive sales strategy Utilize relevant technology-based business applications (Word or PowerPoint) You are a new manager for a retail store. The store is established and well known in the community. You noticed that for the past six months, your store has had a decrease in customer traffic, and therefore, lower sales. You are concerned that perhaps the marketing for your store has started distancing your customers or that a competitor in the neighborhood is doing a better job reaching your customers. You understand that it will take a good amount of research and time to discover the cause of this loss of customer traffic. You are meeting with the director (your boss) in a few weeks, and you think if you make a strong enough presentation about how to identify your target customers and keep them based on psychographic, behavioristic, geographic, and demographic characteristics, you can get approval for this project. You will create a presentation explaining the impact that psychographic, behavioristic, geographic, and demographic segmentation (characteristics) have on customer behavior. You will identify your store's target customer(s) based the those segments. Next, discuss the influence that your target customers behavior has on a sustainable competitive strategy for your retail store. Submit a 2-3 page written, narrative presentation (use "I...", "We...", "Our..." statements), double-spaced, 12-point font, 1" margins (only use one line for the heading to state your name - BA118 - the date). -OR- Submit a PowerPoint presentation with a minimum of 10 slides: a title page, introduction, content slides, and a conclusion. Upload your presentation to the assignment link by the due date