You are a new manager for a retail store. The store is established and well known in the community. You noticed that for the past six months, your store has had a decrease in customer traffic, and therefore, lower sales. You are concerned that perhaps the marketing for your store has started distancing your customers or that a competitor in the neighborhood is doing a better job reaching your customers. You understand that it will take a good amount of research to discover the cause of this loss of customer traffic and create a new marketing and sales strategy.You are meeting with the director $($your boss$)$ in a few weeks, and you think if you make a strong enough presentation about who your target customers are and how to keep them based on psychographic, behavioristic, geographic, and demographic characteristics, you can get approval to continue your research on how to bring them back and increase sales.