$$ Identify the company$$s mission$/$purpose$.($Typically$,$ an annual report and$/$or website will include a mission statement or highlight their values, aims or purpose using similar language in a prominent place. Mission statements are condensed and short. They require interpretation and context, often by citing additional evidence.$)$

$$ Identify the company$$s $$why$($in the sense of Edmans and Sinek.$)$ Why does this company exist?

$$ How specific is the company$$s purpose? What makes it specific $($or not$)$ to your company? In other words, could a different company use the same language?

$$ Compare the corporate identity to the concrete actions taken by the company. Can you find evidence that their words correspond to their recent concrete actions? Provide evidence to support your assessment.

Pay special attention to the corporate actions you choose to discuss. They should be relevant and somewhat representative $($i$.$e$.$ not the one outlier action among $99$ other actions that the company has taken$).$