Question: Identify the difference between financial brand value and customer-based brand equity? Using companies such as Apple, Disney and Nike. Identify why from an employee-based brand

Identify the difference between financial brand value and customer-based brand equity? Using companies such as Apple, Disney and Nike. Identify why from an employee-based brand equity perspective. Identify a brand that you would not like to work for and what the brand might do to change your mind.

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