Question: Identify the specific media types that you would utilize to advertise amazon that you identified. Additionally, justify your use of these specific media types and

Identify the specific media types that you would utilize to advertise amazon that you identified. Additionally, justify your use of these specific media types and assign a percentage of your media budget to each type. Explain the underlying strategies for your media spend, based on this brand's attributes, USP, and related target segment(s).

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Advertising Media Types for Amazon 1 Digital Advertising Justification Amazon is a digitalfirst brand with a strong online presence Digital advertisin... View full answer

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