Identify the step in the innovation process at which the following actions are most likely to occur. Actions Development Application Now that Holly has several years of experience, she does an entire landscaping Installation in three days instead of planting small sections over several weeks. Traditional textbooks, still preferred by some students, are losing market share to e-books because hard-copy books cannot provide features such as search, website links, and video. Kenji sends a survey to customers to better understand their level of interest in two features that may be added to his company's product. Once Deborah's new clothing line got publicity on blogs and social media, and people began to see the products, sales started to steadily increase. Within a few years of the introduction of touchscreen phones, other companies figured out how to add the technology to their phones, and the cost fell significantly. A concert venue books some of the most popular acts in the country for the first week its doors are open to raise public consciousness of the venue as a destination. Launch Growth Maturity O O O O O O O O O O Decline O O O O O O O O Innovation, while reengineering a workflow to bring a product The ability to automatically pay bills over the Internet each month is a to market faster is a Innovation. Consider the common impediments to innovation noted in the summary below. The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton Christensen (Harvard Business School Press 1997) explains the common organizational impediments to innovation. These include a lack of resources or failure to allocate resources strategically, inability to act quickly due to bureaucracy, risk aversion, and an inability to recognize opportunities to innovate. The failure to recognize opportunities could be caused by the organization's structure, culture, complacency, and confidence. Eastman Kodak had been a great innovator in film photography and had grown to be one of the largest U.S. firms, but the company remained entrenched in film-related products in the 1990s despite the innovation of digital images. On the Fortune 500 list, it slid from No. 18 in 1990 to No. 124 in 2000. What were the likely reasons for its failure to innovate? Check all that apply. Lack of expertise Failure to recognize opportunity Lack of financial resources Complacency Which of the following statements describes an organization's use of cultural symbols to promote innovation? Check all that apply. Google's corporate campus features a giant slide and nap pods. A large art installation of push pins positioned prominently on a wall in Wieden & Kennedy's headquarters spells out the agency mantra, "Fall Harder." Bronze statues of great athletes such as Michael Jordan adorn Nike's corporate headquarters. The Martin Agency has no limit on the days of vacation employees can take