identify the step in the innovation process at which the following actions are most likely to occur.

Actions Development -Application -Launch -Growth -Maturity -Decline

A shoe companys marketing and distribution departments work together as release dates approach to ensure that new products get maximum hype.

Tim considers whether a narrower version of the companys smartphone would make the screen too small for most users needs.

Based on previous experience with this author, an editor insists on reading each chapter of the writers new book as soon as it is written to make sure it aligns with the agreed-upon outline for the book.

A year after Chazs company introduced a line of low-waisted jeans, consumers could choose similar pants from a number of labels, many at budget-conscious prices.

Once Simones new clothing line got publicity on blogs and social media, and people began to see the products, sales started to steadily increase.

Network television shows are losing viewers and advertising dollars as many people subscribe to Internet-based services. Apples Swift, a programming language for iOS, OS X, tvOS, and watchOS introduced in 2014, is a ___ (product/process) innovation; on the other hand, when Toyota implemented just-in-time manufacturing in the 1970s, this was a __(product/process) innovation.

Consider the common impediments to innovation noted in the summary below.

The Innovators Dilemma: When New Technologies Cause Great Firms to Fail by Clayton Christensen (Harvard Business School Press 1997), explains the common organizational impediments to innovation. These include a lack of resources or failure to allocate resources strategically, inability to act quickly due to bureaucracy, risk aversion, and an inability to recognize opportunities to innovate. The failure to recognize opportunities could be caused by the organizations structure, culture, complacency, and confidence.

Eastman Kodak had been a great innovator in film photography and had grown to be one of the largest US firms, but the company remained entrenched in film-related products in the 1990s despite the innovation of digital images. On the Fortune 500 list, it slid from No. 18 in 1990 to No. 124 in 2000. What were the likely reasons for its failure to innovate? Check all that apply.

Lack of financial resources

Lack of expertise

Failure to recognize opportunity

Complacency

Which of the following statements describes an organizations use of cultural symbols to promote innovation? Check all that apply.

The Martin Agency has no limit on the days of vacation employees can take.

Googles corporate campus features a giant slide and nap pods.

A large art installation of push pins positioned prominently on a wall in Wieden & Kennedys headquarters spells out the agency mantra, Fail Harder.

Bronze statues of great athletes like Michael Jordan adorn Nikes corporate headquarters.