Identify which perceived benefit - if used as a marketing strategy - may be so misaligned that it will cause a decline in your market segments' interest? Property industry.  Motivate your reason.

 

*  We provide a head start to first time account holders , which are often students who values the 300 points or the cash if they choose it . It 's not only a head start but it also allows clients to think further than tomorrow financially .

 · We provide mortgagers an opportunity to settle in their new home with a reduced monthly instalment . It provides them with the opportunity to get used to balancing the pressure of affording cost of living with the monthly repayments .

 · We let them choose between a cash back or loyalty point to spend . This has proven effective during these rainy days .