(1) How Does Strategy Respond to Environmental Factors Imprima Corporation is based in the United States...
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(1) How Does Strategy Respond to Environmental Factors Imprima Corporation is based in the United States and is examining the prospects for expanding into international markets with its main product, 3D printers for personal computers. Generally, 3D printers are made from standard parts. However, when sold internationally, some modifications are made to adapt the product's power supply (e.g., voltage requirements and shape of the plug for electrical outlets) and internal software to suit specific language requirements. Consider the various attributes of the market for 3D printers and how Imprima should respond to them in the process of formulating strategy. (i) From Imprima's standpoint, what are the main drivers to be considered when selecting an overall approach to international expansion and how do they impact the firm's decisions? What are the relative advantage(s) of the strategic choices faced by Imprima? What are the market related factors that typically affect strategic decisions to be more globally integrated versus locally responsive? (E.g., in the case of Imprima language is a factor that necessitates adapting the product software to certain markets). Please give several examples of how and why the most important of these factors can lead to product adaptation for the local market. (ii) (iii) (iv) Imprima management is concerned that its pricing might be too high, given the lower income level of typical consumers in many international markets. What steps can Zebra take to help reduce the pricing on its laser printers? (1) How Does Strategy Respond to Environmental Factors Imprima Corporation is based in the United States and is examining the prospects for expanding into international markets with its main product, 3D printers for personal computers. Generally, 3D printers are made from standard parts. However, when sold internationally, some modifications are made to adapt the product's power supply (e.g., voltage requirements and shape of the plug for electrical outlets) and internal software to suit specific language requirements. Consider the various attributes of the market for 3D printers and how Imprima should respond to them in the process of formulating strategy. (i) From Imprima's standpoint, what are the main drivers to be considered when selecting an overall approach to international expansion and how do they impact the firm's decisions? What are the relative advantage(s) of the strategic choices faced by Imprima? What are the market related factors that typically affect strategic decisions to be more globally integrated versus locally responsive? (E.g., in the case of Imprima language is a factor that necessitates adapting the product software to certain markets). Please give several examples of how and why the most important of these factors can lead to product adaptation for the local market. (ii) (iii) (iv) Imprima management is concerned that its pricing might be too high, given the lower income level of typical consumers in many international markets. What steps can Zebra take to help reduce the pricing on its laser printers?
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i When expanding internationally Imprima needs to consider factors such as cultural differences regu... View the full answer
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date:
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