Question: Identify which statement about global branding strategies is true. Question 4 1 options: a ) A one - brand - name strategy makes coordinating promotion

Identify which statement about global branding strategies is true.
Question 41 options:
a)
A one-brand-name strategy makes coordinating promotion from market to market more difficult.
b)
Using different brand names in different markets leads to greater brand identification of the product from market to market.
c)
Using different brand names in different markets means that a company is not an example of localization.
d)
A one-brand-name strategy is useful when a company markets mainly one product.

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