Question: Identify which statement about global branding strategies is true. Question 4 1 options: a ) A one - brand - name strategy makes coordinating promotion
Identify which statement about global branding strategies is true.
Question options:
a
A onebrandname strategy makes coordinating promotion from market to market more difficult.
b
Using different brand names in different markets leads to greater brand identification of the product from market to market.
c
Using different brand names in different markets means that a company is not an example of localization.
d
A onebrandname strategy is useful when a company markets mainly one product.
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