Identifying Ads In Video Media Channels
This week, find one :05 or longer advertisement for the diary in any Video MEDIA CHANNEL, including commercial television, streaming video (e.g. Hulu), mobile video, digital OOH, etc) 

 
Questions to Answer:
Type of Ad: 

 
What kind of Video ad is it? 

 
Media Channel: 

 
Where was the ad found? Be as specific as possible.
Where was it found? Commercial television, streaming television, other streaming (where),digital content. Be as specific as possible - including the network, streaming service, program, time of day, etc. 

 
Brand:
Identify the brand that is featured in the ad 

 
What is the brand's category of marketing? 

 
Marketplace:
Have you seen advertising for brands that are competitive with this brand? 

 
Can you name the brand(s)? Where have you seen the advertising? 

 
Consumer:
Based on the brand, message content and placement of the advertisement, who do you think the brand's consumers are? 

 
Describe as completely as possible - age, gender, income, behavior, etc. 

 
Might the user of the brand be different than the purchaser of the brand? 

 
Based on the content and placement of the advertisement:
1. Why do you think that the brand chose the Video media channel? 

 
2. Why do you think the brand chose this specific tactic/approach within the Video channel? 

 
3. Who do you think is the primary viewer of this program/channel? Why do you think this? 

 
4. Do you think the brand has used the media channel effectively 

 
Communication:
What does the brand say about itself (what is its core message?) 

What action does the advertiser want the consumer to take?