Question: If a brand performs poorly on one attribute, but makes up for it by being extra strong on a different attribute, may result in that

If a brand performs poorly on one attribute, but makes up for it by being extra strong
on a different attribute,
may result in that brand being chosen by the
consumer.
extended decision making
situational factors
a noncompensatory decision rule
a compensatory decision rule
emotional appeals
If a brand performs poorly on one attribute, but makes up

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