If a company does not possess stand$-$alone resource strengths capable of contributing to competitive advantage, all potential for competitive advantage is lost.

it is unlikely to survive in the marketplace and should exit the industry.

it may have a bundle of resources that can be leveraged to develop a distinctive competence.

it is virtually blocked from using offensive strategies and must rely on defensive strategies.

its best strategic option is to revamp its value chain in hopes of creating stronger competitive capabilities.