If a company's social media followers exhibit greater purchase frequency than non-followers, this could be a...

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If a company's social media followers exhibit greater purchase frequency than non-followers, this could be a sign that the company's social media efforts are producing good results. Alternately, it may only reflect the fact that O more loyal customers are more likely to follow the company on social media O the company's analytics are not properly installed the social media platform is exaggerating its own performance the indirect effect of social media is more dramatic than the direct effect If a company's social media followers exhibit greater purchase frequency than non-followers, this could be a sign that the company's social media efforts are producing good results. Alternately, it may only reflect the fact that O more loyal customers are more likely to follow the company on social media O the company's analytics are not properly installed the social media platform is exaggerating its own performance the indirect effect of social media is more dramatic than the direct effect

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