Question: If a consumer sees a significant difference between his or her current state of affairs and some desired or ideal state, which step of the

If a consumer sees a significant difference between his or her current state of affairs and some desired or ideal state, which step of the consumer decision-making process is the consumer in?
Question content area bottom
Part 1
A.
Information search
B.
Postpurchase evaluation
C.
Product choice
D.
Problem recognition
E.
Evaluation of alternatives

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