Question: Question content area top Part 1 If a consumer sees a significant difference between his or her current state of affairs and some desired or

Question content area top
Part 1
If a consumer sees a significant difference between his or her current state of affairs and some desired or ideal state, which step of the consumer decision-making process is the consumer in?
Question content area bottom
Part 1
A.
Product choice
B.
Evaluation of alternatives
C.
Postpurchase evaluation
D.
Information search
E.
Problem recognition

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