Question: If a consumer sees a significant difference between his or her current state of affairs and some desired or ideal state, which step of the

If a consumer sees a significant difference between his or her current state of affairs and some desired or ideal state, which step of the consumer decision-making process is the consumer in?
A. Evaluation of alternatives
B. Product choice
C. Problem recognition
D. Postpurchase evaluation
E. Information search
If a consumer sees a significant difference between his or her

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