Question: If a global firm chooses only to consider big data from a global market research firm like Nielsen without considering any additional information from human

If a global firm chooses only to consider big data
from a global market research firm like Nielsen
without considering any additional information
from human sources abroad, it is failing to consider
information acquired through
Illegal back channels
Social media Websites
Data warehouses
Human data interchanges
Direct sensory perception
If a global firm chooses only to consider big data from

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