Question: If customer defection rate = 8 % , contribution margin = 1 2 % , repurchasing frequency = once every quarter, and price = $

If customer defection rate =8%, contribution margin =12%, repurchasing frequency = once every quarter, and price =$120 per unit.
(a) What is the BLC?
(b) What is the VLC?
(c) What is the VLC if the defective rate is reduced to 4%?
(d) What is the VLC if the defective rate is reduced to 2%?
If customer defection rate =8%, contribution margin =12%, repurchasing frequency =

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