Question: If customer defection rate = 1 2 % , contribution margin = 1 8 % , repurchasing frequency = once every five years, and price

If customer defection rate =12%, contribution margin =18%, repurchasing frequency = once every five years, and price = $820 per unit.(a) What is the BLC?(b) What is the VLC?(c) What is the VLC if the defective rate is reduced to 6%?

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