If engineers from Harley Davidson observe riders at one of the major motorcycle events such as the annual rally in Sturgis, South Dakota, or European Bike Week to find out how riders use various product features, they are engaging in as part of the observation phase of design thinking O ethnograph...

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Introduction to Management Science A Modeling and Cases Studies Approach with Spreadsheets

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Authors: Frederick S. Hillier, Mark S. Hillier

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If engineers from Harley-Davidson observe riders at one of the major motorcycle events such as the...

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Introduction to Management Science A Modeling and Cases Studies Approach with Spreadsheets

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