Question: If the market size increases and a retailer does not maintain its budgeted share of the market size, the sales quantity variance would be negative,

If the market size increases and a retailer does not maintain its budgeted share of the market size, the sales quantity variance would be negative, or unfavourable.

Is it easier for a largecompany to adjust than a small company?Is thisbecause of the size of the company or the size of the market?Why?

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